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Facts About Technical SEO For Beginners
By: [su_tooltip style=”tipped” position=”north” size=”2″ title=”Rank-Jacker” content=”Posts by Rankjacker Team”]Rank Jacker[/su_tooltip] ∣ Updated: December 01, 2020
Investing in SEO can reap enormous profits for your business. It is key to drive traffic towards your website. However, if you are a novice and unacquainted with technical SEO, its time to commence with the SEO journey and dive deeper into SEO facts.
Technical SEO is a complex field of manoeuvring where every person must hone his skills. There are so many nuances here, the solution of which, at times, resembles fascinating puzzles.
All practising SEO specialists should possess this knowledge and excellent skills in solving these problems. To scale your business to new heights, you should understand these principles to correctly assess and incorporate the actions of the same SEO specialist.
Let's get in touch with some of the vital technical SEO facts that can go a long way in assisting you.
1. Page Loading Speed Matters:
The slow loading of pages is considered evil and often results in much serious consequences for your website. It affects the site's visibility as well as the conversion rate.
Ever thought why your page loading speed is slow? There are a plethora of reasons behind this. It can be due to unoptimized images, large media files, bulky site, missing files, or poorly written scripts.
Do you know recently Google announced that soon they will use the speed of loading mobile pages as a ranking factor in mobile search results? Therefore, to let the visitors stay on your page for a longer period of time, your page must not take more than 2-3 seconds to load.
In the case of more loading time, the visitor will lose the interest and switch to any other website.
There is a tool entitled Google PageSpeed Insights that aims to provide analysis of your site's speed and give recommendations for improvement. Thus, optimize your site’s performance in an optimum way.
2. Google usually crawls your homepage first:
When you are designing your website, concentrate your efforts more on the homepage. It is because there are higher chances that Google will crawl the homepage on a priority basis. If you want that other pages of your site should also be considered, you can add links.
3. No Translate Option:
If you don’t want your website content to be translated, you can opt-out of the translation with the aid of no to translate meta tag. There can be multiple reasons for not letting your website to be translated. It can be due to the fact that you don’t want your product or services to reach abroad.
4. Create bans on indexing pages that are of no value to your SEO and improve your crawl budget:
Pages that are not essential to your SEO efforts and include text about privacy policies, expired promotions, or site terms of use should all be closed in robots.txt. As a simple rule of thumb, if a page isn't meant to rank or doesn't have 100% unique quality content, block it.
5. Your website must be devoid of dead links:
If a visitor is landing on a page that non-exists on your website, they will encounter 404 error. Experiencing this can be quite frustrating and can affect the user’s experience badly.
There are chances that your site can have dead or broken links owing to the reason that website might be in the progress. To prevent these dead links, it is best to redirect the URL of the page to a page that replaces the old one. This blog on internal linking strategies may prove helpful to you.
6. Avoid duplicate content:
Avoid putting the same content on the different pages of your website. It can confuse Google which page to rank the first. Often, this results in lower-ranking of all the pages with similar content. The content must be updated with the time and should possess an element of novelty and freshness.
7. The website must be mobile-friendly:
Mobile-first indexing policy says that your website needs to be mobile-friendly so that you don’t lose the mobile users. Google create and rank sites based on the quality and relevance of content for mobile devices when shaping its mobile search results.
Google used to crawl the web from the perspective of a desktop browser, but now Google is changing its approach to crawl the web from a mobile browser. Therefore, the website must be mobile-friendly. Otherwise, none will visit your website.
8. Correct and Judicious use of keywords:
To rank your website on the top of Google, it is vital to understand the keywords and use them in a correct manner.
If you are on a search of keywords for your website content, you can get the assistance of keyword tools to get in touch with the trending keywords relating to your content.
Thorough keyword research is a quintessential step if you are on the way to on-page optimization.
9. Structured Site:
If your site is well structured, it will help search engines to understand your website, its content, and your business in a better way.
Structured site implies structured data which therefore provides a clear understanding to the search engine about your products and services.
In addition to this, the structured website has higher chances of being ranked at the topmost position of search engine.
Frequently Asked Questions
As the main index of the search engine, the indicator becomes “mobile versions of sites”.
- Unique and grammatically correct content
- Usage of targeted keywords
- Usage of relevant backlinks
- Optimized title tags and meta descriptions
- Your website might have no index tags added.
- Your site may have been impacted by a manual action.
- Your competitors may have come up with a more advanced SEO strategy than yours.
- Your website content is may be updated or duplicated.
Google said there is nothing to worry about yet. Of course, Google wants you to have a mobile site, but it will also crawl the desktop version: “If you only have the desktop version of the site, we will continue to index and rank your site as well as before, even if we use to view your site as a mobile-centric user agent.”
If you have a mobile site, you need to take care and make sure that the content and links on the mobile site are exactly identical to the desktop version.
Conclusion:
The terminology and concepts surrounding SEO may seem too complex and daunting. Before starting your website, once you go through technical SEO aspects, the on-page and off-page optimization will be carried out in a swift manner.
Understanding SEO is not a one day task. It requires incessant learning and practice. Don’t lose hope and sit back if your website doesn’t rank at once. Pour constant efforts and the aforementioned technical SEO aspects to climb the ladder of success.
Consider hiring professional SEO services to make your website stand out in the crowd.